“GO DO THE THING” TEE

If someone gave you the creative freedom and ownership to the biggest billboard in New York City, for a week, what would you put on it? This was a question that was posed to me a couple of years ago at a personal development event that I attended.

The people in the room came up with all kinds of answers.

So, what will you put on your billboard? You’ve got a blank canvas that is thirteen metres wide and a touch over three metres tall. The goal is to harness a fleeting moment of attention. Are you going to sell them something like every other billboard is doing, promote yourself or inspire them? The options are endless, you could even leave it blank. That would be a statement in itself.

Personally, I’d put words on the billboard. A simple phrase has the power to dance on your mind for years. Some people might blink and miss it, but if you’re lucky, maybe your billboard will positively change the trajectory of someone’s life. That’s the ideal dream impact, right?

 

Seated in a circle, it soon became my time to talk. After deliberating over numerous quotes that I’d like to see on a billboard (because I love quotes), I decided on the following.

 

The “GO DO THE THING” tee is a soft t-shirt that feels extremely gentle on the skin. We use 100% organic, ethically produced cotton for our products and you will feel the quality when you go out wearing one of them. The “GO DO THE THING” tee follows all the efforts to promote ethical businesses for a sustainable future including Global Organic Textile Standard (GOTS), Carbon Trust, Fair Wear Foundation, and Soil Association. We have created the t-shirt with a carbon-neutral process so you can feel good about contributing to a positive effort.

I designed this tee in Currumbin, Queensland, and have it produced in Tweed Coast of Northern NSW, boosting the local businesses and helping the community. The print work on the t-shirt is made of water-based ink, printed to demand and to a limit.

This is a statement piece, and I can’t wait to see you achieving goals in it!

Big Love,

JL